Clients for the Digital Marketing Franchise

Although the market for our solutions is tremendous, there are some barriers to overcome.
The ideal client is a small business. Typically this means you will be talking about marketing solutions to someone that has many responsibilities. This person is being bombarded from people trying to sell them a myriad of products, ideas and concepts. Many small businesses feel that they do not have the time or money to try new marketing ideas, or research the latest trends, and often times have been burned by trying something new that was expensive and did not deliver.

The fact remains that businesses need to continually adapt to keep in front of their target market, for the way that consumers look for businesses continues to evolve in the digital world. Sales professionals who understand business, and have strong relationship building skills, and positioned to provide the latest online marketing solutions through Oveyo’s solutions offerings can prosper in this market answering this business need.

Why Oveyo Is A Digital Marketing Services Franchise

Oveyo was born out of the frustration of a few of it’s founders as they sought the construction of a website to promote a previous business.

Their website was not to be particularly special, they simply wanted a site that was user friendly, had sufficient marketing tools to promote their company and was easy to be found on the internet.

After an extensive search, they were amazed to find no one single company could provide all the features they wanted. They hired a number of development companies to complete various facets of the project, but found they struggled with each one of them to work together, meet deadlines and work within the budget. A year past, and tens of thousands of dollars spent and they were still without an effective site.

The founders discovered they were not alone, that many business owners they talked to endure the same frustrations and expenditures with online marketing. From this frustration evolved Oveyo.

To find out more on a franchise internet business, click here

Mobile Marketing

These are some very interesting stats which I came across…

• 78 percent of retailers plan to invest in mobile this year (Source: The E-tailing Group Inc, 2011)
• 65% of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)
• 43% of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011)
• Approximately 52 % of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)
• 67% of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)
• In terms of the types of information mobile users will be looking for via their devices this holiday season, 31 % said they will look for updates on sales and promotions, 27% will look for local store hours and directions, 26 % will seek out product information and availability, 26 % will be interested in product photos, 18% will search for official retailer apps and 17 % will use mobile for customer support. (InMobi Holiday Mobile Shopping Study)
• Approximately 45 % of mobile users plan to compare prices via their handsets during their Thanksgiving weekend shopping, up from 22 percent in 2010 (InMobi Holiday Mobile Shopping Study)
• 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte’s 2011 Annual Holiday Survey)
• More than 60 % of mobile buyers will make mobile purchases while at home (Source: Ipsos and PayPal Survey, 2011)
• 53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)
• 74 million consumers in the United States already shop from their mobile devices (Source: InMobi study, 2011)
• Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer reputation, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, and 63% search before purchasing in a store or from a catalog (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)